5 Helpful Display Tips For Your Cannabis Products

The cannabis industry grew by 21% a year between 2019 and 2021. There’s a huge demand for cannabis products. You need to get the attention of customers, so they can buy yours.

Retail and visual merchandising are always going to challenge shop owners. Some of the marketing gimmicks used by retailers can’t be applied to cannabis shops because of strict regulations.

There are a few ways a cannabis dispensary can show off its products. This can help you increase sales for your business.

Keep reading to discover five tips to display cannabis products.

1. Understand Your Brand

Your product displays extend your brand and the customer experience. They have to be aligned with your brand to resonate with the customer.

The brand is the emotional response people have when they think of your cannabis business. The displays need to reflect that emotion.

For instance, if your brand is about education, you’ll want to have a card that gives deeper meaning to the products on display.

2. Pay Attention to Lighting

Good lighting makes a huge difference in your dispensary. Don’t rely on overhead fluorescent lights. These lights create shadows and they often create glare on display cases.

Invest in soft lighting that creates an ambiance. Use angles to get complete coverage of your store.

3. Have Customized Displays

Custom jars let you show off your brand and display cannabis products. They also protect and highlight your products. An example of custom jars with logos is from Smokus Focus.

They allow customers to see and experience the product without actually handling it.

4. Utilize Your Checkout Area

Do you know where most sales happen at grocery stores? In the checkout lanes. Retailers know that people will pick them up and buy them by strategically placing products of interest like snacks, drinks, and magazines.

Use the same sales strategy in your cannabis dispensary. These last-minute purchases are impulse buys, so think of low-cost items like new accessories and edibles.

Is your business customer-centric? Employees can enhance the customer experience and increase sales by recommending products that complement a customer’s purchase.

These are products that you should keep close to the register for easy addition.

5. Refresh the Layout

Refresh the layout of your cannabis dispensary every few months. You can do this around holidays and events.

There’s a balance between changing for the sake of change and consistency. Customers like to walk into a shop go right to the product location and get out. These lights create shadows and they often create glare on display cases.

However, if you can change the layout to get their attention, they might be interested in trying another product. One way to maintain the balance is to have one area that is a revolving product display to highlight new and popular products.

Sell More Cannabis Products With These Display Tips

How you display cannabis products makes a difference in your dispensary. You can make simple changes to your displays and increase sales.

If you enjoyed learning about these retail strategies, you’ll find the articles in the Business section to be helpful. Check them out today!