3 Tips for Topping the International SEO Rankings

Without hyperbole, search engine optimization (SEO) is the most critical piece of the marketing puzzle that your brand needs today. 

Search engine traffic is the main way that people find things today and has heavily contributed to the growth of the internet. However, if you want to succeed with SEO, you have to expand your scope beyond the United States to the rest of the world. 

There are close to five billion internet users in the world, representing more than 60% of the population. You’re leaving traffic, money, and brand equity on the table when you don’t take an international approach to your SEO. 

Find success with your international SEO strategies by following the tips below. 

1. Plan Out Your Website’s Content and Design With Your Brand in Mind

The use of quality content is one of the best SEO strategies to deploy. 

It’s the great equalizer when it comes to marketing since people will follow you to the ends of the earth if they like what you say and how you say it. 

Compile some advice on starting a blog so that you’re able to get the results that you want. You should also put together quality video content, start a podcast, and use any other form of content that works for your brand. 

Aside from content, continuously optimize your site so that it looks great and is easy to use. People will spend more time on your site enjoying your content when it’s pleasing to the eye and navigable.  

2. Focus on Search Engines Outside of Google

Google is the biggest search engine in the world, followed by YouTube. However, developing a true international presence requires you to expand your scope to other search engines as well. 

This will help you climb international rankings and find new customers and followers. 

Baidu is a popular search engine in China, while Yandex is used in Russia. Japanese web users are partial to using Yahoo!. Figure out how to reach your audience and optimize for those search engines as well. 

For instance, Korean SEO might have different quirks, phrases, and methods of marketing that you need to know about if this is your target audience. 

3. Put Translation and Language Tools to Use

Language is the main barrier that you’re dealing with when you want international SEO results. There are several translation and language tools you can deploy that will help bridge this gap. 

The idea is to give web users no reason to leave your site. When the translation is seamless and accurate, people will be more likely to engage with your site and your brand. 

Buying native domains will also fine-tune the SEO traffic that you receive. Some company domains that you can look into include .fr for France, .de for Germany, and .ru for Russia. 

Work on climbing the SEO rankings for those countries and you’re staking out digital real estate that makes a huge difference. 

Apply These International SEO Tips to Enhance Your Brand

International SEO success is yours when you apply the strategies in this article. The points above are useful when you want to stand out from the rest and bring in new customers. 

Check out our related articles so that you can learn more about marketing and advertising your brand.