3 Reasons Why SEO Is Important for Businesses

Did you know that 20% of new businesses fail within the first two years? This number rises to 45% within the first five years and continues rising through ten years. If you want a business with longevity, you need to work to beat the odds. 

As a new small business owner, it can be hard to know the right steps to take when it comes to success. One thing that you know, however, is that you need to attract customers and clients and keep them coming back for more.

Digital marketing is key to this in 2021, and that’s why SEO is important. Let’s break down how SEO can help to keep your business afloat. 

1. It Attracts Customers Near and Far

In a world where every business is competing for the front page of Google, SEO (or search engine optimization) is key. It’s how you attract new customers.

For businesses that operate mostly online, like online stores or remote services, this means that you’re attracting customers from all over the world. This might sound tricky, but good SEO makes it easy. 

When anyone from any area is looking for your services, your website will show up. If your SEO is good enough, you’ll even be in the first few results. This means that customers are more likely to click on your website and use your service. 

If you’re running a small local business, local SEO services will draw in customers from your local area. For example, if you run a New York bakery, customers searching the web for “wedding cakes in NYC” will spot you in no time.

SEO is one of the best ways to attract customers overall. 

2. It Makes You Look Like an Authority

Not only is SEO great for attracting customers, but it’s also great for establishing yourself as an authority in your field.

Having good SEO includes producing quality content. Most businesses do this in the form of blogs. These blogs contain helpful information for inquisitive web-searchers who may need your services or products. 

As long as your content is SEO-friendly and informative, potential customers will take note. They may trust your business more as a result. 

3. It Has Long-Term Results

Many business owners make the mistake of relying on PPC (pay-per-click) advertising instead of investing time into SEO. While it’s true that PPC is a great way to get new website visitors when you’re first starting out, it doesn’t offer you the same long-term benefits as SEO.

All of the various types of SEO will continue giving you results as long as your website is up. You do need to keep contributing new content and editing old content for accuracy, but the upkeep is far cheaper and more effective than always using PPC. 

That’s Why SEO Is Important

We can’t overstate the importance of SEO for business owners. Knowing why SEO is important (and taking advantage of it) may be the key to your success. 

Start taking advantage of all of the benefits of SEO today.

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