2 important aspects of digital marketing in 2022

For 2 years now, many marketers have been doing their best to keep up with major trends. And, the least we can say is that the task is far from easy. Indeed, Covid-19 is still having a huge impact on digital marketing trends, which creates some uncertainty. No one can say what the next month, two months or six months will bring. In this context, it is useful to analyze, once again, the digital marketing trends that will be popular in 2022.

The end of the cookies

And yes, if you didn’t already know, Google has announced that it will end cookie tracking in early 2023. So you have to be ready. What does this mean for your business? It’s simple. This is bad news, which will require drastic changes. Tracking users across the web is essential for many advertisers and businesses. However, user privacy concerns have become more important to a growing number of internet users.

This was especially true at the time of the implementation of the GDPR, which made consumers much more aware of their online privacy. There’s already an option for people to opt out of cookies and third-party tracking, but digital advertisers are now looking for new tactics. Many of them are beginning to implement data collection to gather consumer insights and thus deliver relevant advertisements.

Zero-party data is gaining more and more ground. In short, it is data provided directly by the consumer to a brand. This can be done through a survey, gamification, or a simple online interaction between the consumer and the brand. You should consider strengthening your CRM tools, as this data will become crucial when cookie tracking no longer exists.

Personalized marketing strategy

To be frank, this trend was already very marked in 2021. But in 2022, it’s no longer a trend, it’s an obligation! Personalized strategies will be handy on Facebook at first. Mark is already working on the personalized feed, so everything will be different in 2022. Buy Facebook likes, boost the post and get more reactions from the laser-targeted users of the platform. By that way, you increase the chances of getting better ROI while building personalized marketing strategy. 

In fact, about 84% of consumers say that being treated like a whole person is important to gaining their trust. About 74% are frustrated when content on a website doesn’t match their interests. In addition, more than 50% switch brands when companies do not personalize their services. First, determine who your customers are based on demographics and psychographics. Consider their:

• Age
• Gender
• Location
• Income
• Buying behaviors
• Language
• Level of education
• Interests
• Hobby

You can segment your customers into distinct groups to better suit their needs and interests. Personalizing your content will help you establish an emotional connection with your customers. They will then recognize that you understand what they are going through.

With personalization, marketers get eight times the ROI of “traditional” marketing spend, and a 10% increase in sales. Around 80% of consumers are more likely to make a purchase when brands also personalize their products. When following other trends, keep personalization in mind.